Chris Harrison – Founding Partner

Chris is the Africa Partner of The Brand Inside (, a consultancy which works inside major organisations to align staff behaviour to deliver the brand promise.

Chris founded The Brand Inside in Africa in 2015. Before this he was a marketer and an adman for 20 years, starting as a Brand Manager with Bass plc and ending with Young & Rubicam Inc., where he was the Executive Chairman for Africa with responsibility for 22 markets.

The Brand Inside began life in the UK fifteen years ago, and Africa has seen its most vibrant geographical expansion. With offices in Nairobi and Johannesburg, the consultancy already has clients in five countries and is changing internal cultures in a range of critical economic sectors including ICT, Financial Services, Tourism, Logistics, Manufacturing, Trading, Agriculture and INGO.

For nearly a decade, Chris has written weekly columns on branding and culture in Africa’s national newspapers. His observations may be found on

Chris served as a Council Member of the Marketing Society of Kenya and was Chairman of the Advertising Practitioners Association of Kenya for many years. He was Chairman of the charity British Legion Kenya, and remains Chairman of The Kenya Fly Fishers’ Club. He also serves as a non-Executive Director at Mayfair Insurance.

Speaking of his vision for Amalgam, Chris says: “This is Africa’s time. And for this time Africa needs a new generation of leaders in business. Men and women with broader skills and greater self-awareness. Leaders who set bold agendas. Leaders who inspire change and growth. Leaders who are equipped to release the full potential of their employees.”

Chris holds a Master’s Degree in History from St. Andrews University in Scotland, and is a graduate of the McCann Global Leadership Programme at Columbia University, New York. He served in the British Army Reserve for fourteen years attaining the rank of Major. He is married with three children and balances his working life with active interests in drama, pottery and fly fishing.