Ndirangu Maina – Founding Partner and Chairman

Ndirangu is the Managing Director of Consumer Insight Africa, which owns Consumer Insight , a market research company, Gap Marketing, a trade marketing firm and Voices Africa , a pioneer online research panel, and one of the largest in Africa.

In 1998 he founded Consumer Insight. Before that he was an adman for 10 years, starting with Saatchi & Saatchi and ending at McCann-Erickson, where he was the Deputy Managing Director for Kenya and Strategic Planning Director for Africa.

Consumer Insight is now a leading African market research company, with offices in Nairobi, Dar es Salaam, Kampala, Lagos and Addis Ababa. Consumer Insight conducts research in over 30 countries in Africa. The company specialises in understanding the drivers of consumer behaviour.

Over the years Ndirangu has created a portfolio of proprietary branded studies to enhance his research company’s understanding of consumer behaviour. These include Dama (a study on women and their socio-economic impact), Digitalk (a Pan-African research on usage of digital media), Holla (a study on youth lifestyles and trends) and Wakenya (a survey on the changing psyche of Kenyans).

He is a Commonwealth Association for Corporate Governance Certified Trainer, and is a recipient of both Marketing Society of Kenya Warrior Award and the H.K. McCann Leadership Award. He has served on the Council of the Marketing Society of Kenya, and the Boards of  Kenya College of Accountancy and HIV-Free Generation.

Speaking of the concept behind Amalgam, Ndirangu says: “Business, and indeed life, is about continuous learning. I am excited that Amalgam is contributing towards this process”

Ndirangu holds a Bachelor’s Degree in Economics from Delhi University and a Master’s Degree in Business Administration from United States International University Africa.