The Amalgam Leadership Programme strikes the right balance between formal learning, personal mentorship and peer interaction to give you a truly rounded growth experience.
The Amalgam Leadership Curriculum
As a business leader, you know that what got you here won’t get you there. The Amalgam Leadership Curriculum is designed to elevate your leadership across three critical dimensions:
Leading Yourself
Effective leadership begins with self-awareness. You’ll explore how you make decisions, influence others, handle conflict, and respond under pressure. With this insight, you’ll be equipped to refine your approach using new, practical skills.
Leading Others
To inspire your team, you must understand what drives them, what challenges they face, and how they experience stress. We coach you to balance intellectual intelligence (IQ) with emotional intelligence (EQ), enabling you to bring out the best in each individual.
Leading the Organization
Before leading at scale, you’ll gain deep insight into your own leadership style. Then, you’ll learn how to set the tone for your organization and shape its culture. In today’s evolving business landscape, leadership must adapt—and we’ll coach you to lead with agility and impact.
Leadership
Technology
The Amalgam Technology Curriculum
This curriculum empowers you to harness technology as a strategic lever for business evolution and disruption—outthinking and outperforming competitors through technological advantage.
Technology-enabled companies are agile, fast-moving, and innovative. This curriculum focuses not on technical skills, but on strategic understanding: how digital-first organizations make decisions, structure themselves, and lead change.
This is not an IT course—it’s executive-level thinking. You’ll learn how to use technology and data to enhance your productivity, make smarter decisions, and lead your business confidently into the digital future.
The Amalgam Marketing Curriculum
Marketing is the engine of business growth. It’s how customers discover your brand, engage with it, and decide to buy. Without it, your business is invisible—like winking in a dark room: you know what you're doing, but no one else does.
This curriculum equips you to understand the power of brands and lead the marketing agenda in your organization. You’ll gain clarity on the value your marketing team should deliver and the tools at their disposal. You’ll learn to set measurable objectives for Return on Marketing Investment (ROMI), segment your marketplace for best business results and leverage creativity to influence consumer behaviour. You’ll also develop a strategic approach to managing brand reputation in the digital age.
Marketing
Finance
The Amalgam Finance Curriculum
Whether or not you have a financial background, this curriculum is designed to make you a financially-savvy leader.
You’ll start with Financial Literacy—deepening your understanding of key financial ratios, their importance, and how to interpret financial statements from a leadership perspective.
From there, you’ll learn to build performance dashboards, implement effective business controls, and guard against financial fraud. This curriculum ensures you can confidently interpret financial data and make informed decisions that drive business performance.
Amalgam’s VIP Guest Speakers
The Amalgam Leadership Programme enjoys the support of a large community of local, regional and Pan-African business leaders. Their hard-earned lessons from business and life will bring to life the themes we deliver in our 4 curriculum areas. Providing you with priceless insights, and the confidence to try new approaches.
Edward Kirathe
CEO - Acorn Holdings
Mark Stephenson
Managing Director - Sandstorm Kenya
Ken Njoroge
CEO - Cellulant
Richard Hechle
CEO - Internet Solutions
